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Site Demographics:
  • 70% male
  • Average age: 35.
  • 85% graduated college; 60% hold a graduate degree.
  • Average house hold income: $80,000.
  • Job title: 40% defined as mid to senior executives.
  • 90% rate the site as either excellent or very good.
  • 95% would recommend the site to a friend.
  • 75% visit at least a few times each month.
  • 78% have recently purchased or planning to purchase a financial product/service.
  • 40% are self-employed.

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